Custom T-Shirt Design Example

From the Initial Design to the Finished Product

- Here's what we did for one of our customers:

This was a two-part project. The owner of a swimming pool company came to us with a request for some custom T-shirts, but he also wanted some artwork to go with the lettering and he did not, at the time, have any kind of logo or design associated with his company. So, he contracted with the resident artist and owner of Fluorescent Works, Alan Stricof, to create an original swimming pool design that his company could use, not just on T-shirts, but on stationary, in advertising or in any other manner to promote his company. Once created, the artwork became his and his company's, with full rights to copyright it, reproduce it and to use it for whatever purposes the company sees fit. The design was kept relatively simple - a one-color ink sketch. The design was designed with reproduction in mind. Using just one color makes for easy, low-cost printing on just about any kind of promotional item.
Once the design was created and approved by the owner, we put our screen printers to work on the task of printing it up on fluorescent / neon orange T-shirts for the company's employees.