From the Initial Design to the Finished Product
- Here's what we did for one of our customers:
This was a two-part project. The owner of a swimming pool company came to us with a request for some custom T-shirts, but he also wanted some artwork to go with the lettering and he did not, at the time, have any kind of logo or design associated with his company. So, he contracted with the resident artist and owner of Fluorescent Works, Alan Stricof, to create an original swimming pool design that his company could use, not just on T-shirts, but on stationary, in advertising or in any other manner to promote his company. Once created, the artwork became his and his company's, with full rights to copyright it, reproduce it and to use it for whatever purposes the company sees fit. The design was kept relatively simple - a one-color ink sketch. The design was designed with reproduction in mind. Using just one color makes for easy, low-cost printing on just about any kind of promotional item.
Once the design was created and approved by the owner, we put our screen printers to work on the task of printing it up on fluorescent / neon orange T-shirts for the company's employees.
- And here's what we did for another customer:
This beautiful, 3-color still life which was also, "designed with reproduction in mind," was commissioned by a member of a prominent, native Hawaiian family for a family occasion. Titled, Taro Patch with Poi Board, it depicts a scene from traditional, Hawaiian culture.
The taro plant is widely cultivated in Hawaii, often in "patches." In the background is an idealized taro patch. Although not particularly realistic, it highlights the inherent beauty of the taro leaf. Indeed, the entire image unfolds within a couple of heart-shaped, taro leaves. The root of the taro plant, known as the, "corm," which sometimes protudes from the ground, as it does with the plant in the foreground, is laid out on a wooden poi board and smashed and pounded, using stone poi pounders, such as those featured on the board in the image, into a soft mash called, "poi," that is suitable for eating and cooking and remains a staple of the native Hawaiian diet.
The words that accompany the image are in the Hawaiian language and mean, "the footprints of our ancestors."
© Alan Stricof, 2012